Regal Cinemas is following in the footsteps of AMC Theaters by preparing their own unlimited ticket subscription program. The service is said to be launched by the end of July and the final details are still being ironed out between the major studios and Regal’s parent company, Cineworld.
There will be three tiers of pricing, which work out to $18, $21 and $24 per month, each granting access to unlimited tickets. The monthly price will vary depending on the Regal Theater location. This is different from the AMC Stubs A-List Program which has its monthly price determined by state.
Those purchasing a top-priced tier will have access to any Regal Cinema while the lowest tier gets access to about half of the chain’s national locations. If someone purchased a subscription at a low tier and ventures to an out-of-network Regal in a higher tier (like a major city), there’s going to be a surcharge (not final, but around $2-$3) on a ticket from a higher tier location.
The program will also offer deals within the theater, such as 10% cash reductions on concessions for each tier, which are immediate rather than receiving a voucher for the next visit. Regal will also offer a year-long subscription for each tier at the price of $288, $252 and $216.
What’s unclear is whether premium venues (Imax, Dolby 3D, Premium Large Format screens, Dbox) will be included in the monthly subscription like it is with AMC’s. Apparently, details are still being discussed about including these options within some of the tiers.
If the Regal program is anything like AMC’s, it could prove to be very successful. AMC’s Stubs A-List program launched a year ago, which now counts north of 860,000 subscribers. Their monthly price varies by state, ranging from $19.95 a month to $23.95 a month plus tax. Members also enjoy a number of benefits including free premium upgrades (i.e., Imax, Premium Large Format tickets, 3D), RSVPing tickets ahead with no ticket fees, concession upgrades, and refills.
