If you’re a family film and catering to the female audience, the holiday box office has been good to you so far but if you’re an older-skewing film that may come off a bit pretentious, you have to settle for the holiday leftovers. That being said, it’s still an exciting time at the box office this time of year and it will continue for the next week or so.
Star Wars: The Last Jedi is obviously on top for the second weekend in a row with $71.7 million over three days and an estimated $103.1 million with Christmas Day counted in. The three-day weekend drop is well over 60% weekend to weekend but the damage isn’t severe due to the holiday and its daily grosses. It’s pacing about 30% behind The Force Awakens during the same time period in 2015 but it’s 26% ahead of the pace of last year’s Rogue One. The domestic total by end of Christmas Day should be just shy of $400 million with about $399.7 million.
Jumanji: Welcome to the Jungle is definitely benefitting from those who have seen Star Wars already and are in need of something new. The film grossed $36.5 million over the three day weekend, $53.8 million since its Wednesday launch is estimated to have grossed $70.4 million by end of Christmas Day. I predicted $65 million by end of Christmas Day so the film is definitely ahead of expectations and riding on good word of mouth. I expect to see more surges as the film rides the holiday movie train.
Pitch Perfect 3 has sung its way to about $20 million for the 3 day weekend and $26 million by end of Christmas Day. The film is playing a bit front-loaded as fans rushed out quickly to see it but working in its favor is its Target audience will continue to be out of school until after the new year so the threequel is running a marathon and not a sprint. It received an “A-” CinemaScore so the word of mouth is on the positive side.
The box office shows a little fatigue with The Greatest Showman grossing $8.8 million over three days and $18.9 million as it ends Christmas Day. The film opened Wednesday and was looking for about $20 million by the end of Christmas Day but it’s coming up a tad short. The estimated Christmas surge seems strong as this a film that appeals to an older audience as well as young females. I wouldn’t count the film out just yet. There is still room to grow but I think Fox expected a stronger start.
Things get downright small for Downsizing which can’t overcome its mixed reviews and a plot that may turn over general moviegoers. The film grossed $4.96 million over three days and should see an estimated $7.2 million by end of Christmas Day. The film cost $65-68 million to make and even with the usual holiday box office bump that this time period sees, the film will likely not match its budget stateside. Adding to this is the film received a “C” CinemaScore and it gets more troubling when you break down the grades from the demo. Those under-25 hated it with a D+ (20%), while females (51%) gave it a C.
That leaves us with Father Figures which is barely making a dent at the box office with $3.28 million over three days and an estimated $4.9 million by end of Christmas Day. The R-rated comedy isn’t resonating with audiences and the reviews were pretty dire as well. It received a “B-” CinemaScore which isn’t horrible but there isn’t enough awareness out there or the film to really make an impact.
Merry Christmas Reel Talk Readers! Hope You Had A Great One And Check Back Tomorrow For Futher Box Office Updates!!!!!!
