I didn’t want Star Wars: The Rise of Skywalker to dominate every box office headline until after the new year so lets shoutout Greta Gerwig’s Little Women which had an amazing post-Christmas Day hold yesterday and is clearly capturing the female demo this holiday season.
Little Women grossed $6 million yesterday, down only 6% from its Christmas Day launch which is very encouraging for the film moving forward. The reboot of the Louisa May Alcott novel is seeing great exit polling having scored 5 stars on Comscore/Screen Engine’s PostTrak among both general audiences and parents. General audiences made up 83% of Little Women‘s audience with 17% of families. Females over 25 led the charge making up close to 50%, with men over 25 at 30%, females under 25 at 13% (who gave the film a perfect score of 100%) and men under 25 at 9%. Diversity breakdown was 73% Caucasian, 15% Asian/Other, 7% Hispanic and 5% African American. The film is clearly stealing the female demo away from Cats as they have found a film to rally behind after that Broadway musical adaptation proved to be a stinker.
Star Wars: The Rise of Skywalker is still leading the holiday box office with $30.7 million made yesterday, down just 7% from its Christmas Day haul. Skywalker‘s December 26 tops that of Last Jedi‘s ($27.7 million) and is just under Rogue One‘s $32 million which was on the Monday after a Christmas Sunday. It’s looking like after the weekend, Skywalker may be about 3% ahead of the pace of The Last Jedi which is a win considering Skywalker had a much lower start.
Jumanji: The Next Level grossed $10.9 million yesterday and was down only 13% from Christmas Day. The film continues to be the second top choice for families after Star Wars and although it’s running behind Welcome to the Jungle, it’s still putting up solid numbers. The film’s domestic tally now sits at $139.8 million heading into the weekend.
Frozen 2 grossed $5.9 million yesterday and was actually up from its Christmas Day gross by 43%. Maybe the film’s fans knew a milestone was coming because the sequel has now joined the $400 million club with a running total of 405.1 million. The question now is: does Frozen 2 have enough in it to get to $500 million one the holidays are over? It’s Disney so I wouldn’t underestimate their ability to do so.
Spies in Disguise was down 15% from its Christmas debut with a gross of $4.1 million yesterday. Good news for the animated film is that it earned an “A” CinemaScore so the target audience clearly likes it. Exits were decent with the film scoring 3 1/2 stars from general audiences and parents and 4 stars from kids under 12.
Knives Out, much like fellow November release Frozen 2, also hit a milestone yesterday. With a gross of $3.2 million, down 13% from Christmas Day, the film has joined the $100 million club with a running total of $100.7 million. I predicted back in November that the film would continue to play well into December and the Rian Johnson film is doing just that. Take that Last Jedi trolls!
Uncut Gems had the steepest drop from its Christmas debut with a gross of $3.3 million, down 44%. We could be seeing a disconnect between critics and moviegoers because the film also earned a so-so “C+” CinemaScore with some analysts suggesting that moviegoers are having issues with the film’s ending. Exits were also a little soft with the film scoring 2 stars on PostTrak. Males at 65% showed up with 67% under 35 with the largest quad being between 18-24 at 35%. Diversity demos were 65% Caucasian, 12% Asian/Other, 12% African American and 11% Hispanic.
