In a first for Universal, The Boss Baby: Family Business will debut simultaneously in theaters and on sister streaming service Peacock Premium. The animated film will now be made available to audiences on July 2, in time for the Fourth of July weekend, moving up from its September release date.
The news was revealed in a joint statement from Universal Filmed Entertainment Group and Peacock and follows similar moves made by Disney and WarnerMedia to grow Disney+ and HBO+ subscribers. In a statement, Universal Pictures president Jim Orr stated.
“Families are at the heart of our decision today to make DreamWorks Animation’s The Boss Baby: Family Business available to everyone this July Fourth weekend, and to give those families the freedom to choose whether to see this joyful, hilarious and heartfelt film from a big-screen theater seat or from the comfort of their own homes on Peacock,”
Added NBCUniversal Direct-to-Consumer and International chairman Matt Strauss,
“DreamWorks Animation films, from Trolls World Tour to Shrek and beyond are among Peacock’s top performing titles to date, and we’re certain that The Boss Baby: Family Business is sure to become this summer’s ultimate streaming event.”
