This holiday season, social media was buzzing upon the release of Sandra Bullock’s latest film, Bird Box. During its first week, the film gained almost 26 million viewers in the U.S. according to the new Nielsen SVOD Content Ratings. Nielsen said that of the Netflix originals it has analyzed, Bird Box was second only to Stranger Things Season 2, falling short by less than 1 million viewers.
During its first 10 days, aided by strong word-of-mouth and plenty of memes, Bird Box reached nearly 4 million viewers per day, according to the Nielsen research. The highest single day of viewing came on Day 8, Dec. 28, when the average minute audience for the movie was nearly 3.9 million U.S. viewers, which Nielsen said was “a very atypical event and likely attributable to the extraordinary buzz around the movie.”
