The ongoing MoviePass story continues as the monthly subscription service has made yet another change to their plans. A few days after announcing that they were changing their monthly plans from $9.99 to $14.99, MoviePass has backtracked once again.
This time around, MoviePass is reducing the number of movies a subscriber can see to three movies per month. The company also announced on Monday that it is abandoning a price increase to $14.95, and keeping it’s monthly fee at $9.95.
“Beginning August 15, 2018, MoviePass subscribers will transition to the new plan upon their renewal, which gives subscribers up to three movies a month for $9.95, and up to a $5.00 discount for any additional movie tickets,”
“We have heard our MoviePass community and we will not be raising prices to $14.95 a month, the new plan is aimed at around 85 percent of MoviePass subscribers who typically see three movies or fewer a month.”
“One year and 3 million plus members later, it has become clear that a small number — only 15 percent — of the subscriber base has been stressing the system.”
“Additionally, the new plan addresses past misuses which imposed undue costs on the system, including ticket scalping, unauthorized card usage and other activities, which in the past necessitated the use of certain remedial measures that have sometimes been inconvenient for our subscribers,”
All this feels like a cop out for users of the service. I, for one average around 3 movies a week, therefore the change to 3 films a month is a disservice to the loyal fanbase they built all these past years.
