G.I. Joe Reboot Will Take The Millennial Approach

As Hasbro prepares for yet another reboot of G.I. Joe, they are intent on targeting millennials this time around by involving soldiers that will appeal to a younger demographic. Simon Waters of Hasbro Studios stated,

“The world has changed, and I think you’re going to see G.I. Joe changing with it,” There’s going to be a much more contemporary approach to the whole franchise, and that will allow us to develop different characters. We hope to create a head snap. It’s a different kind of ‘Joe’ — one that still resonates with ‘Joe’ fans but brings in an uninitiated audience and expands the audience internationally and domestically.”

 


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David Gonzalez is the founder and chief film critic of Reel Talk Inc. and host of the Reel Chronicles and Chop Talk (80s horror) podcasts. As a Cuban American independent film critic, David writes fair and diverse criticism covering movies of all genres and spotlighting minority voices through Reel Talk. David has covered and reviewed films at Tribeca, TIFF, NYFF, Sundance, SXSW, and several other film festivals. He is a Rotten Tomatoes Tomatometer-Approved Critic and a member of the Latino Entertainment Journalists Association (LEJA), New York Film Critics Online, Hollywood Film Critics Association, and the North American Film Critic Association. As an avid film collector and awards watcher, David's finger is always on the industry's pulse. David informs and educates with knowledgeable and exciting content and has become a trusted resource for readers and listeners alike. Email him at david@reeltalkinc.com or follow him on Twitter and Instagram @reeltalkinc.