On Tuesday, Disney launched their highly anticipated Disney+. Despite a few log in issues at launch, Disney stock prices remained steady through the end of the trading day. Opening the day with shares trading for $138.03 per share, the Mouse Company closed the day up 1.5 points, up to $138.58. The stock is up nearly 20 percent over this time last year. The surge in pricing is likely the market’s response to Disney’s commitment to the world of streaming video. In a statement earlier this year, Bob Iger stated,
“Disney+ marks a bold step forward in an exciting new era for our company — one in which consumers will have a direct connection to the incredible array of creative content that is The Walt Disney Company’s hallmark,”
“We are confident that the combination of our unrivaled storytelling, beloved brands, iconic franchises, and cutting-edge technology will make Disney+ a standout in the marketplace, and deliver significant value for consumers and shareholders alike.”
Disney+ is now live on most smart devices.
