Last year, Disney announced that a adult content addition STAR would be coming to international markets. That day has arrived as Disney+ Star! Disney+, the exclusive streaming home for Disney, Pixar, Marvel, Star Wars, and National Geographic, is adding even more content with the addition of the Star brand which launched today on the service in Australia, New Zealand, Canada, and Europe.
In Singapore, Disney+ with Star launched today becoming the first market to launch with the new general entertainment brand. The new service is integrated into Disney+ in these markets and brings its standalone brand page featuring a collection of general entertainment movies, television, documentaries. On the launch of STAR, Rebecca Campbell, Chairman, International Operations and Direct-to-Consumer, The Walt Disney Company stated,
“Disney+ has touched the lives of nearly a hundred million people around the globe by providing a home for exceptional storytelling from the beloved brands of Disney, Pixar, Marvel, Star Wars, and National Geographic, and today’s launch of the Star-branded international general entertainment offering marks an exciting expansion for the service,”
“With the addition of Star, we’re building even more value for consumers by adding an incredible array of high-quality movies and series for families, older teens, and adults, fueled by the acquisition of 21st Century Fox and our creative studios.”
