It was only a matter of time before Disney added another notch under their belt. Disney and Comcast announced on Tuesday that Disney is set to assume full operational control of Hulu, effective immediately.
In return, Disney and Comcast entered into a “put/call” agree regarding NBCUniversal’s 33% ownership interest in Hulu. The deal puts a minimum future valuation on Hulu of $27.5 billion.
The news was announced during the Disney upfront press conference In New York. At the same time, it had also been widely expected given Disney’s strategic push into streaming and have described Hulu as one of “three legs of the stool” along with Disney+ and ESPN+. With Disney now owning all 3, don’t be surprised to see a deal to have all three streaming services for one low price.
The $71.3 billion transaction that saw Disney acquire Fox’s studio and network assets, which closed in March, set things in motion for a full roll-up of Hulu that Disney concluded yesterday.