Boo 2! A Madea Halloween Easily Tops Box Office

As expected, Boo 2! A Madea Halloween topped the box office but it same in lower than the first film and slightly below expectations.

With an estimated $21.65 million, Boo 2! finished atop the weekend box office while falling nearly $7 million short of the original’s opening one year ago. The film did receive an “A-” CinemaScore from opening day audiences, just a notch below the original Boo!’s “A” and it will be interesting to see what kind of run Boo 2! can leg out. The original film delivered a 2.56x multiplier, finishing with a domestic gross over $73 million. Given the film’s placement as the eighth largest debut of the 17 film Perry has directed, a domestic run right around $50 million, give or take a couple million on either side, seems just about right. Overall, Perry’s films have so far accumulated over $838 million domestically and with two films set for release in 2018 the director’s films will be knocking on the door of $1 billion collectively.

In second is a rather miserable showing for Warner Bros.’s reportedly $120 million disaster flick Geostorm, which finished with an estimated $13.3 million from 3,246 theaters. Reviews for the film didn’t begin appearing online until after the film’s opening and when they did they weren’t impressive with a current rating of 21 on Metacritic. Audiences weren’t particularly taken by the film either, awarding it a “B-” CinemaScore. Of that audience 56% were male vs. 44% female and, of the overall audience, 77% were over the age of 25. Internationally, Geostorm began its overseas run last weekend in just eight markets. This weekend it added another 42 and brought in an estimated $36.4 million, pushing its international cume to $49.6 million for a worldwide tally that now totals $62.9 million. Of its openings this weekend, South Korea led the way with an estimated $5.4 million followed by Russia ($4.9m), Mexico ($3.8m), UK ($2.0m), Brazil ($1.7m), UAE ($1.4m), Australia ($1.2m) and Germany ($1.1m). Geostorm opens in China next weekend followed by France and Italy on November 1. international audiences eat up films like this so it should make up a lot of ground overseas but it will still be perceived as a disappointment.

Universal and Blumhouse’s Happy Death Day delivered a third place finish with a rather steep, 64% second weekend drop for an estimated $9.37 million. The film’s domestic gross now totals $40.6 million. I mentioned last week that even if it had a steep drop, it was already a hit since it carries a budget that is less than $5 million.

WB’s Blade Runner 2049 fell over 50% for the second week in a row, this time dipping 54% for an estimated $7.15 million bringing its domestic total to $74 million. The film added another $14.3 million internationally this weekend bringing the international gross to $120.1 million for a worldwide tally just shy of $195 million. 2049 debuts in China and Japan next weekend.

Rounding out the top five is Sony’s Only The Brave, finishing right where the studio expected with an estimated $6 million. The $38 million production entered the weekend with strong reviews, but just wasn’t able to generate enough interest to break out, though those that did turn out seemed to have enjoyed it, awarding the film an “A” CinemaScore. Overall, the audience was 54% male vs. 46% female, of which 74% were 25 years or older.

Check out the full top ten results below:

1. Boo 2! A Madea Halloween – $21.6 million (New)
2. Geostorm – $13.3 million (New)
3. Happy Death Day – $9.3 million (-64%, $40.6 million)
4. Blade Runner 2049 – $7.15 million (-54%, $74 million)
5. Only The Brave – $6 million (New)
6. The Foreigner – $5.4 million (-58.4%, $22.8 million)
7. It – $3.5 million (-42.2%, $320.2 million)
8. The Snowman – $3.4 million (New)
9. American Made – $3.1 million (-42.5%, $45.5 million)
10. Kingsman: The Golden Circle – $3 million (-44.2%, $94.5 million)