Encouraged by early sampling date, Apple has decided to renew For All Mankind, See & Dickinson which recently launched on their new AppleTV+ streaming service.
The trio of renewals joins The Morning Show, starring Jennifer Aniston and Reese Witherspoon, which received a two-season order out of the gate. Some of the shows already are in production of their second seasons. Additionally, Apple’s upcoming anthology immigrant comedy Little America; and the Hilde Lysiak young detective drama Home Before Dark also are believed to have been quietly renewed but not officially announced as of yet.
Apple’s strategy is to get second seasons of most of its scripted series going ahead of launch, which helps amortize costs and keep the Apple TV+ pipeline of original content going, avoiding lengthy hiatuses. Like most SVOD services, Apple is not releasing viewership data, but the company did share a few bits of information.
The curiosity about Apple’s foray into streaming has translated into millions of views of the new shows since their Friday debut. There were also encouraging levels of retention, with the average time spent on the platform by a customer said to be well over an hour and the majority of those who sampled the first episodes also checked out Episode 2 and 3. (Apple’s rollout model involves the release of three episodes at launch, followed by new episodes every Friday. Apple also had the No.1 and No.3 most talked shows last Friday with The Morning Show and For All Mankind, respectively.
