For the first time since its inception, Google revealed just how big of an advertising machine YouTube is. On Monday, The company said that YouTube generated $15.1 billion in ad revenue in fiscal 2019, including $4.7 billion in the fourth quarter alone.
The news was reviewed by Google in its quarterly earnings report, which also included fiscal 2019. Alphabet CFO Ruth Porat said in a statement.
“To provide further insight into our business and the opportunities ahead, we’re now disclosing our revenue on a more granular basis, including for Search, YouTube ads and Cloud,”