Kevin Costner’s Yellowstone continues to be a huge ratings smash as the show enters its third season on the Paramount Network.
Sunday’s Season 3 premiere drew 4.2 million total viewers on Paramount Network, up 76% from the season 2 premiere. It also set ratings records across key demos, drawing a 1.78 rating in P18-49, up an incredile 127% increase from the Season 2 premiere, and a 2.4 rating in P25-54, up 112% vs the Season 2 premiere on Paramount Network. Across four networks (three Paramount Network telecasts and three simulcasts on CMT, TV Land & Pop) the Season 3 premiere drew 6.6 million total viewers to rank as the No. 1 most-watched cable premiere of 2020.
The numbers for the season three premiere of Yellowstone prove that the series is no fluke for the network. This is the second consecutive year that Yellowstone‘s season premiere set record highs in both total viewers and key demos. For season 2, Yellowstone was the #1 scripted series of the summer across cable and broadcast TV in the key P18-49 and P25-54 demos and the most-watched 2019 summer series on cable TV among total viewers. It’s also the brand’s most-watched scripted series ever and Viacom’s most-watched scripted series since 2010.
Yellowstone follows the Dutton family, led by John Dutton (Kevin Costner), who controls the largest contiguous ranch in the United States, under constant attack by those it borders – land developers, an Indian reservation, and America’s first National Park. The series also stars Josh Holloway, Luke Grimes, Kelly Reilly, Wes Bentley, Cole Hauser, Kelsey Asbille, Brecken Merrill, Jefferson White, Forrie Smith, Denim Richards, and Gil Birmingham. The show was already renewed for a fourth season back in February.
