After committing to a full year of day and date release on HBO Max, Warner Bros. is changing things up in 2022. In a new deal with AMC Theaters, Warner Bros. has agreed to return to an exclusive, 45-day theatrical window in 2022.
AMC CEO Adam Aron unveiled the deal on Monday during an earnings call
“We’re especially pleased Warner Bros. has decided to move away from day-and-date,”
“We are in active dialogue with every major studio.”
Aron added that it was,
“no secret” that AMC was “not at all happy” when WarnerMedia made its move after launching HBO Max.
“An exclusive window is an important way to build big and successful franchises.”.