Never underestimate the power of the force. The teaser trailer for Star Wars: The Rise of Skywalker definitely made an impression on the internet when it debuted and its views more than prove it.
The 24-hour traffic for Skywalker following its drop at Star Wars Celebration in Chicago on April 12 was 111 million views which was 20 million more than The Last Jedi (91 million views in 24 hours) and more than double the 24-hour traffic for Star Wars: The Force Awakens teaser from Thanksgiving, Nov. 27, 2014.
The figure appears to pale in comparison to the 24-hour trailer views of Avengers: Endgame (289 million views), Avengers: Infinity War (238 million views), & The Lion King (224.6 million views) but the way these trailers were launched are quite different. They are a mix of organic and paid ad views which helps inflate the number. That’s not to say these three films wouldn’t have massive trailer views anyway but a paid push throws them out there a bit more. The Skywalker trailer was literally watched live during Star Wars Celebration, hence the lower 24-hour total. The trailer wasn’t dropped cold much like the Marvel titles and the live-action Lion King trailer.
The Skywalker trailer is also going viral in a big way. RelishMix reports that the EOR viral rate for Skywalker is at “a very healthy start” of 295:1 through 10 days based strictly on YouTube views (the data doesn’t include Facebook, Twitter or Instagram views). That number beats the first 10-day viral rate of The Last Jedi (262:1), Force Awakens (120:1) and Rogue One: A Star Wars Story (68:1), with fans ripping and reposting the teaser trailer for the J.J. Abrams-directed sequel across YouTube on movie fan channels.
Star Wars: The Rise of Skywalker hits screens on December 20
