Quentin Tarantino’s love letter to movies and Hollywood in the late 60s is already hitting it big with today’s moviegoers if Thursday night preview numbers are any indication.
Once Upon a Time in Hollywood grossed $5.8 million in Thursday night previews from showtimes that began at 4 PM. Prior to this, the biggest preview night for Tarantino was Inglourious Basterds’ midnight shows with $1.3 million back in August 2009. Last night’s gross beats Dunkirk‘s $5.5 million, a film that went on to open to $50.5 Million. Once Upon a Time in Hollywood entered tracking with a $30 million opening, much like Dunkirk, and I wouldn’t be surprised if Hollywood saw a similar opening after these preview numbers.
Response to the film appears positive as of now. ComScore/Screen Engine PostTrak exits are great out of the gate with a solid 4 stars and 55% definite recommend. It’s also being reported that night shows for Hollywood such as the 7:45 PM at the Pacific Theater in Chatsworth, CA were completely filled while 70MM shows at the Cinerama dome were sold out.
Once Upon a Time in Hollywood expands to 3,659 locations today, up from the 3,318 locations that kicked off its Thursday preview launch.
