Netflix is getting into the sneaker game!
Netflix is set to release Sneakerheads, a new Complex Networks original production created by Jay Longino, who also serves as showrunner.
The series focuses on ex-sneakerhead Devin, played by Allen Maldonado, a stay-at-home father who’s lured back into the game and is almost immediately placed $5,000 in the hole after an old friend—Bobby (played by Andrew Bachelor a.k.a. King Bach)—pulls a get-rich-quick scheme.
Maldonado says of the new Complex original, “Sneakerheads is a fun and adventurous take on the world of sneakers from the scope of an ex-sneakerhead, who ‘relapses. This is for sneakerheads worldwide, we putting on for you.”
In a statement, Longino stated, “The show may be called Sneakerheads but you don’t have to be a collector or even know anything about shoes to relate to what it’s really about,” Longino said. “Things like friendship, family, and pursuit of a passion are themes that resonate with everyone. When I was a kid growing up in Atlanta, MJ gave me a pair of his game-worn White Cement 4s after he dropped 48 in them against the Hawks. A few years later, my mom accidentally sold them in a garage sale. I obviously didn’t know it at the time, but that moment was the seed that ultimately grew into Sneakerheads.”
