One of the most groundbreaking ideas of the latter 2010s may be making a return! The once-popular subscription-based ticket service that declared bankruptcy in 2019, has relaunched its website with a mysterious countdown clock.
The countdown clock, which can be found at MoviePass.Ventures, is set to end on Monday, March 22, and it displays a caption that reads
“the movie is about to start.”
As of this writing, the original MoviePass website, Moviepass.com, remains unchanged from its original shutdown date. Founded by entertainment entrepreneurs Stacy Spikes and Hamet Watt, MoviePass was once supported in over 91% of movie theaters nationwide. The service launched in 2011 and I personally became a member in 2014 and loved the service. However, in 2018 when they lowered their price to $9.95/month, MoviePass, became almost unusable.
When MoviePass lowered its prices it caused a huge subscriber surge which led to an increased amount of signups that caused the website to crash. The affordable price also made it the target for its competition and thus began a rivalry between the service and AMC Theatres, which lead to AMC Theatres offering their own program to see a film once a day and led to the end of MoviePass.
