IMAX in partnership with ODEON & UCI Cinemas Group will launch the first IMAX VR center in Manchester, England at the end of 2016. The theater is set to deliver immersive and multi-dimensional virtual reality experiences for guests. Much of the center will consist of pods so that multiple players can enjoy VR experiences all at once. Experiences can range in length from anywhere between 5 and 15 minutes.
IMAX Corp. CEO Richard L. Gelfond said in a statement,
“For nearly 50 years, IMAX’s mission has been to give audiences — of all ages and across generations — a reason to get off their couches and leave the comfort of home to go out to the cinema. Today’s agreement with ODEON marks an important milestone in our continued effort to deliver differentiated entertainment experiences – now through location-based VR.”
IMAX is also hoping to collaborate with content developments and Hollywood studios to produce more experiences for the center.
