It has been a week since most of the fall shows had their season or series premieres and more news is trickling out about what shows are making gains in delayed viewing. For the Thursday night premieres, How To Get Away With Murder & The Big Bang Theory improved the most from their live numbers.
How To Get Away With Murder is actually the first triple-digit Live+3 lift this broadcast season. The fifth season premiere of the ABC mystery thriller posted the biggest percentage gains of any series during premiere week, 100% in adults 18-49 (from 0.8 to 1.6 demo rating after three days of playback) and 70% in total viewers (from 2.9 million to 5 million). These numbers show that the series is still very popular, even if the live numbers seem to suggest that interest is subsiding. For three and a half years, until the debut of ABC’s Roseanne revival last spring, the HTGAWM series premiere held the record for the biggest absolute L+3 viewership lift, 5.9 million, which now is the second biggest.
The Big Bang Theory also saw some gains in delayed viewing over at CBS. Along with Grey’s Anatomy, the series logged the largest absolute adults 18-49 L+3 gain on premiere Thursday with a 1.1 rating gain and it had the biggest absolute viewership lift (3.5 million viewers). CBS also got a small bit of encouraging news from the delayed viewing numbers for the Murphy Brown reboot. The revival did rose by 45% with a 0.5 ratings gain (from 1.1 to 1.6) among adults 18-49 and by 38% and 2.9 million (7.5 million to 10.4 million) in total viewers.
