As the coronavirus pandemic continues to play a factor in all aspects of society, people have become more dependent on their streaming services to provide an escape. As HBO Max is a few weeks away from launching, many adults are interested in HBO Max as opposed to Peacock, which will also be launching soon.
According to The Hollywood Reporter, “About 16 percent of U.S. adults say they’d be “very likely” or “somewhat likely” to buy HBO Max when it debuts in May, more than those who say they’re likely to buy Peacock (10 percent) or Quibi (10 percent).”
For HBO Max and Peacock, the group most likely to express interest in buying the services was the 30-44 demographic. For Quibi, more respondents in the 18-29 age group say they are “very” or “somewhat” likely to buy the service than older age groups.
The poll, conducted March 27-29 among a nationally representative sample of 2,200 U.S. adults, surveyed viewing patterns amid social distancing and stay-at-home guidelines from state and federal government.
In the battle for awareness among the new streamers, HBO Max appears to lead, with 24 percent of U.S. adults saying they’ve heard “a lot” or “some” about the service, which launches in May with a price tag of $15 a month.
Meanwhile, 20 percent of respondents said they’d heard of the mobile-only Quibi, which has been on a marketing blitz — including a Super Bowl ad — ahead of its April 6 launch date. The service will cost $5 a month with ads, $8 for an ad-free option.
And about 17 percent of respondents said they’d heard of NBCUniversal’s Peacock, which goes live on July 15 at a price of $5 a month for customers who don’t already have a cable bundle or $10 a month for an ad-free version.
HBO Max is set to launch in May and it will certainly be welcomed.
