I guess it pays to be good! NBC has handed out a season 3 renewal to their drama series, Good Girls.
Good Girls became the first series on a Big 4 broadcast networks to land a pact under Netflix’s co-licensing model where the streaming giant pays a significant fee for distributing a show outside of North America. The pact helped Good Girls land a Season 2 renewal after a modest midseason debut on NBC last year. It looks like that pact has helped with its third season renewal as well.
The show was reportedly heavily binged on Netflix during the summer before the launch of season 2 but it didn’t exactly translate to strong live ratings. So far this season, Good Girls has averaged a 1.1 rating in adults 18-49 and 4.1 million viewers overall in L+7 but the most recent telecast on April 7 delivered a four-week high in total viewers (L+same day) and equaled the show’s top 18-49 rating since its March 3 season premiere.
The show does shine as a digital performer. It has broken its series record for best seven-day non-linear viewership with each new episode so far this season, doubling its digital delivery this season versus last.
Good Girls stars Christina Hendricks, Retta, and Mae Whitman as three suburban moms who get tired of trying to make ends meet and decide it’s time to stick up for themselves by robbing the local grocery store. But when the manager catches a glimpse of one of them and the loot is far more than they expected, it doesn’t take long for the three best friends to realize the perfect getaway will be harder than they think.
