In a year when comedy is having a difficult time at the box office (Rough Night, Baywatch & Fist Fight to name a few), there has been one bright spot & it’s the sleeper hit of the summer, Girls Trip. As it continues to bring in dough, it can add a milestone to its accomplishments: The film will have hit the $100 Million mark by the end of the day.
Many say that the female audience is underserved, and again it shows that they’re titillated by raunchy comedies, and that’s why Girls Trip continues to speed along at the summer box office. While Rough Night webt after the same audience & failed, Girls Trip succeeded because the audience identified with it & critics genuinely loves the film.
Turns out you need more than a dead stripper and a cocaine-fueled bridesmaid party to generate laughs, and that’s heart and well-drawn characters and that’s where Girls Trip delivers. Director Malcolm D. Lee is a brand name among African American audiences, especially when it comes to delivering these solid adult comedies. The film, which stars Regina Hall, Queen Latifah, Tiffany Haddish and Jada Pinkett Smith, follows four old college friends who travel to Essence Fest in New Orleans and come away closer then ever before. Girls Trip, which opened on July 21 against Dunkirk, is also Lee’s top opening at the box office with $31.2 million and his second movie after The Best Man Holiday to earn an A+ CinemaScore. The comedy is also producer Will Packer’s third title to cross $100 million after Ride Along and Straight Outta Compton.
