Shang-Chi and the Legend of the Ten Rings broke records during the Labor Day weekend box office for Marvel which should make the choice for their upcoming release a bit easier. However, Despite this box office success, Disney and Marvel reportedly still need to decide if Eternals will be an exclusive theatrical release or go day-and-date streaming for the extra 30 dollar charge.
According to a report from Yahoo, via MovieWeb,
Disney still has not made a final decision on a release strategy for Eternals and they only have three weeks to determine what their choice will be. Disney and Marvel Studios are reportedly considering the same hybrid release as Black Widow in July but a lot of this decision will be determined by Shang-Chi’s opening weekend. Things are currently looking good for that film as it’s estimated to clear $60 million in its first three days of release.
The rising case of the Delta variant has led studios to rethink their release strategy over the past few weeks, but the success of Shang-Chi should go far in Disney’s choice.
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David Gonzalez is the founder and chief film critic of Reel Talk Inc. and host of the Reel Chronicles and Chop Talk (80s horror) podcasts. As a Cuban American independent film critic, David writes fair and diverse criticism covering movies of all genres and spotlighting minority voices through Reel Talk. David has covered and reviewed films at Tribeca, TIFF, NYFF, Sundance, SXSW, and several other film festivals.
He is a Rotten Tomatoes Tomatometer-Approved Critic and a member of the Latino Entertainment Journalists Association (LEJA), New York Film Critics Online, Hollywood Film Critics Association, and the North American Film Critic Association.
As an avid film collector and awards watcher, David's finger is always on the industry's pulse. David informs and educates with knowledgeable and exciting content and has become a trusted resource for readers and listeners alike. Email him at david@reeltalkinc.com or follow him on Twitter and Instagram @reeltalkinc.
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