In what could be a sign of things to come in regards to film releases, one of the more anticipated films of the year is bypassing the theatrical release for a 125 million profit and a streaming release. Coming 2 America the process of being sold by distributor Paramount Pictures to Amazon Studios, in a deal worth roughly $125 million, insiders said.
As first reported by Variety, final details are being finalized including two complex consumer marketing tie-ins with McDonald’s and whiskey brand Crown Royal, which are expected to transfer over to Amazon Studios with the film.
The sale is said to be a priority for Amazon Studios chief Jennifer Salke, who has been on the hunt for the more commercial fare with the recent acquisition of the sequel to Borat. Coming 2 America will premiere date is December 18, sources added.
