With the downfall of Movie Pass, cinephiles were looking for an alternative to the monthly subscription service. AMC not only came with an alternative but its changed the landscape of the movie going experience. AMC Stubs List premiered less than 5 months ago and is already hitting overwhelming large numbers of subscribers.
AMC has announced its Stubs A-List subscription plan, whose early traction helped destabilize MoviePass, is about to hit 500,000 members in the next few days. The 500,000 mark is what AMC projected for the first full year of operations for A-List, which launched less than five months ago.
Along with updating the Stubs and A-List numbers, AMC said it plans price hikes in regions where the service is most popular. Starting in January, subscriptions in 10 states will rise $2 a month to $21.95 in 10 states and $4 a month to $23.95 in California, Connecticut, Massachusetts, New Jersey and New York. AMC also has lowered the minimum age for A-List members to 16 from 18, and will allow a common credit card to be shared by multiple household members using separate A-List accounts. AMC CEO Adam Aron stated,
“We have immensely successful programs here,”
. “Our objective for these programs is that they continue to be both popular and profitable.
Our decision to keep the AMC Stubs A-List monthly price unchanged in 35 states, along with only a modest price adjustment in some key markets going in place in early 2019, will keep us in that sweet spot of balancing profits and popularity.”
“AMC will continue to operate it’s a-List program with transparency and clarity,”
“As a reputable operator, AMC has no desire to whipsaw its guests with frequent change.”
While the price hike for those in certain areas isn’t the best news, the service in its first 5 months has brought a growth to cinephiles attending movies.
