In a move that shows how much things are changing in regards to film, the theater experience and streaming, cinephiles will soon be able to rent and buy films for viewing at home from a movie theater chain.
AMC Entertainment, the largest multiplex operator in the world, introduced an iTunes-style online video store in the United States on Tuesday, said Adam Aron, AMC’s president and chief executive. The service, AMC Theaters On Demand, will offer about 2,000 films for sale or rent after their theatrical runs, just as iTunes, Amazon and other video-on-demand retailers do.
Hollywood’s five biggest movie studios Disney, Warner Bros., Universal, Sony and Paramount have all made deals with AMC for catalog and new release movies.