21st Century Fox in collaboration with Austrailian carrier Telstra plans to roll out a new program where cell phone users will be able to download full HD movies ready to watch on their phones without having to use their data and slow down their devices.
“Participants will receive notifications when the latest movies that match their interests become available,” said a 21st Century Fox and Telstra representative in a statement. “The movies are pre-positioned on the consumer’s device and are available immediately for purchase or rent and play in full 1080p HD and high-quality audio without interruption, both online and offline, and irrespective of network connectivity.”
The pilot program kicked off in Austrailia February 26th. There are plans to trial the technology in the U.S. but no word on when.
