Universal Cancels Premiere of A Dog’s Purpose

With the controversy surrounding a video revealing a stressed German Shepherd being forced to perform in artificial rapids on the set of A Dog’s Purpose, Universal Pictures has canceled the movie’s premiere, which was to have taken place in Los Angeles this Saturday.

There is no denying the anger regarding this issue and the People for the Ethical Treatment of Animals (PETA) has taken a step further by calling for a full boycott of the film. Universal and Amblin on Thursday issued a statement saying,

“Because Amblin’s review into the edited video released yesterday is still ongoing, distributor Universal Pictures has decided it is in the best interest of A Dog’s Purpose to cancel this weekend’s premiere and press junket. Amblin and Universal do not want anything to overshadow this film that celebrates the relationship between humans and animals. Since the emergence of the footage, Amblin has engaged with many associated with the production of the film, including safety personnel, trainers and stunt coordinators as part of their in-depth review. While we are all disheartened by the appearance of an animal in distress, everyone has assured us that Hercules the German Shepherd was not harmed throughout the filmmaking.”


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David Gonzalez is the founder and chief film critic of Reel Talk Inc. and host of the Reel Chronicles and Chop Talk (80s horror) podcasts. As a Cuban American independent film critic, David writes fair and diverse criticism covering movies of all genres and spotlighting minority voices through Reel Talk. David has covered and reviewed films at Tribeca, TIFF, NYFF, Sundance, SXSW, and several other film festivals. He is a Rotten Tomatoes Tomatometer-Approved Critic and a member of the Latino Entertainment Journalists Association (LEJA), New York Film Critics Online, Hollywood Film Critics Association, and the North American Film Critic Association. As an avid film collector and awards watcher, David's finger is always on the industry's pulse. David informs and educates with knowledgeable and exciting content and has become a trusted resource for readers and listeners alike. Email him at david@reeltalkinc.com or follow him on Twitter and Instagram @reeltalkinc.