With an estimated $121 million, Disney and Marvel’s Thor: Ragnarok delivered the seventh largest opening for a film in the Marvel Cinematic Universe, topping the $117 million debut for Spider-Man: Homecoming earlier this year. On average, films in the MCU deliver 2.72x multipliers, which would put Ragnarok‘s domestic run potentially over $330 million if it merely holds to the average, but I’m expecting it to play a bit better thanks in large part to strong reviews and opening weekend audience reception.
Internationally, in its second weekend, the film is now playing in nearly the entire international marketplace as it debuted in Germany, Russia, Mexico, China and Japan and brought in an estimated $151.4 million for an overseas gross of $306 million since opening last weekend. Overall, this pushes the film’s global total to $427 million on a $180 million budget.
Among Thor‘s new markets this weekend, the estimated $55.6 million opening in China is the largest ever for a November release as is the film’s estimated $5.2 million debut in India. Additional openings saw an estimated $10.8 million in Mexico, $8.9 million (including previews) in Germany, $3.5 million in Japan and $3.7 million in Russia. At this point in the release cycle, Disney estimates Thor: Ragnarok is tracking +8% ahead of Guardians of the Galaxy Vol. 2, +28% ahead of Doctor Strange and +59% ahead of Thor: The Dark World based on current exchange rates.
Finishing in second, STX’s A Bad Moms Christmas brought in an estimated $17 million over the three-day for a $21.5 million five-day domestic gross after opening on Wednesday. To no surprise, the film skewed heavily female, as women made up 82% of the opening week audience and 87% of that audience was 25 years or older. The demos are very close to the original which played to an audience that was 89% female and of the overall audience 86% were 25 years or older. The film scored a “B” CinemaScore compared to the “A” for the 2016 original.
Looking forward, the question will be to see how the film plays over the coming weeks and throughout the holiday season. Bad Moms played for 13 weeks following its late July debut where it brought in $23.8 million in its first three days and went on to gross over $113 million domestically with a massive 4.75x multiplier. While I’m not expecting the sequel to match that performance, the next few weekends could prove very profitable for the $28 million production as it should see steady numbers.
Check out the full top ten results below:
- Thor: Ragnarok – $121 million (New)
- A Bad Moms Christmas – $17 million (New, $21.5 million since opening Wednesday)
- Jigsaw – $6.7 million (-59.7%, $28.8 million)
- Boo 2! A Madea Halloween – $4.6 million (-53.7%, $42.9 million)
- Geostorm – $3 million (-48.6%, $28.7 million)
- Happy Death Day – $2.8 million (-44.6%, $52.9 million)
- Thank You For Your Service – $2.26 million (-40.8%, $7.3 million)
- Blade Runner 2049 – $2.23 million (-45.7%, $85.4 million)
- Only The Brave – $1.9 million (-45.5%, $15.2 million)
- Let There Be Light – $1.6 million (-5.7%, $4 million)
