This one isn’t so much a coming soon since not only did we get a surprise trailer for The Cloverfield Paradox but it was also revealed that it was available for streaming on Netflix.
This unique distribution plan for the next Cloverfield completely vibes with the brand’s spirit of surprise. Cloverfield films are traditionally shrouded in secrecy with non-traditional marketing campaigns. This Cloverfield sequel cost around an estimated $45 million, and word on the street is that the Netflix deal makes the film immediately profitable.
This is a huge move for the streaming service. Not only did it launch a trailer during TV’s biggest event but it also made it known that the film would be available to stream right after the game. The surprise of it all seems to be the narrative that won out last night but its 12% rotten score on Rotten Tomatoes could be what people begin talking about next.
The latest Cloverfield is directed by Julius Onah and written by Oren Uziel and takes place on a space station. Elizabeth Debicki, Daniel Bruhl, Gugu Mbatha Raw, Chris O’Dowd, Ziyi Zhang and David Oyelowo star. The first movie followed a group of friends who are trying to stay safe during a monster’s attack on New York City. 10 Cloverfield Lane followed a young man and woman who are held against their will by an older man in an underground shelter. They’re forbidden to go outside in the real world and we get the sense that some sort of apocalypse has occurred. We soon learn the real reason why it’s not safe for them to go outside.
Check out the superbowl spot below:
