Reel Box Office: Fifty Shades Freed Heats Up Thursday Night Previews With $5.6 Million

Fans of the Fifty Shades franchise were eager to catch the climax early because Fifty Shades Freed grossed an impressive $5.6 million in Thursday night previews.

Last year, Fifty Shades Darker‘s previews (beginning at 7 PM) played at 3,120 venues, making it the sixth-best R-rated Thursday night preview of all time. Three years ago, Fifty Shades of Grey opened to $8.6 million at 2,830 theaters on its first Thursday night and currently ranks as the third-best R-rated Thursday night preview behind Deadpool ($12.7 million) and The Hangover 2 ($10.4 million). It’s only running 2% behind the $5.72 million Fifty Shades Darker grossed in Thursday night previews last year so that’s good news for the franchise which is about to gross $1 billion worldwide after the opening weekend of the latest film.

I predicted a $35-40 million opening but with these grosses, it could come in on the higher end of expectations unless it becomes extremely frontloaded due to the rush factor.

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About Gaius Bolling 1030 Articles
At the age of five, I knew I wanted to write movies and about them. I've set out to make those dreams come true. As an alumni of the Los Angeles Film Academy, I participated in their Screenwriting program, while building up my expertise in film criticism. I write reviews that relate to the average moviegoer by educating my readers and keeping it fun. My job is to let you know the good, the bad, and the ugly in the world of cinema, so you can have your best moviegoing experience. You can find more of my writing on Instagram @g_reelz.

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