A Bad Moms Christmas scores a first day of $2.6M at 3,615 theaters, not too far from the $2.7M that was initially being reported from numerous sources. CinemaScore audiences who turned up last night gave the film a ‘B’ as opposed to the first installment’s ‘A’ which opened on a Friday in late July last year.
Sizing up the numbers, some distributors had A Bad Moms Christmas as high as $4M at 4pm yesterday, which would have put it on track for a $17M three-day and $24M weekend, however, Wednesday’s start at this point in time could put the Jon Lucas-Scott Moore feature at $11M over three days, $16M over 5-days. The wildcard here is the final game of the World Series which could’ve affected opening day numbers, particularly grosses later in the evening. The film could rebound significantly over the next few days.
A Bad Moms Christmas’ crowd – older females – plan their trips to the movies with friends. However, it’s not summer (the prime season for female R-rated comedies), it’s a work night, and it’s not Friday or Saturday yet. Rotten Tomatoes still hasn’t registered a rating yet for the sequel. The 2016 movie was critic proof at 58% rotten posting a $9.5M opening day and $23.8M weekend. That movie before P&A cost $20M and A Bad Moms Christmas cost a reported $28M.
