The one thing that has never been in doubt since this franchise started is that fans of Fifty Shades come out to support the BDSM-romance on Valentine’s Day and this year was no different.
Fifty Shades Freed grossed $10.8 million on the lover’s holiday and ticket sales were only $200,000 off from Darker‘s Valentine’s Day take of $11 million. Like Freed, Darker was in a scenario a year ago with Valentine’s Day falling in the middle of the week. The current running total for Freed is $56.07 million which is 14% behind Darker’s first six days. Freed‘s Valentine’s Day grosses were up 174% over Tuesday’s take of $3.9 million.
If you want to find the record holder for Valentine’s Day you only have to look to 2015’s Fifty Shades of Grey, which grossed a massive $36.7 million when Valentine’s Day fell on a Saturday that year.